What it is
Launch is where a website or product starts meeting real users, not where the work ends. A care retainer gives you a team that already knows your codebase, on a fixed monthly scope, so small changes don’t need a new project and problems get fixed before anyone notices them.
For AI features and agents, this matters more. Model providers update and retire models regularly, and behaviour can shift. We rerun your evaluation suite on each change and adjust before it reaches users.
Who it’s for
- Teams with a site or app we built, or one built by someone else that needs a steady owner.
- Marketing teams that want a regular rhythm of landing pages, tests and improvements.
- Companies running AI agents or LLM features in production that need ongoing monitoring and tuning.
How we deliver
- Onboard. If we didn’t build it, we start with a short audit of the codebase, hosting, dependencies and monitoring, and fix anything urgent.
- Set the backlog. Together we keep a ranked list of changes. Each month we agree which items the hours go towards.
- Maintain on a schedule. Dependency and security updates go out on a regular cadence through a tested pipeline, not in a rush after something breaks.
- Experiment with intent. Growth work starts with a hypothesis and a metric: a new landing page, a shorter form, a faster checkout. We report what changed and whether it moved the number.
- Report monthly. A short written report and a call to review progress and reset priorities.
What you get
- A named team that knows your system, with agreed response times for urgent issues.
- Monitoring and alerting for uptime, errors, performance and AI feature quality.
- A monthly block of development hours, rolled into a clear backlog.
- Transparent reporting on time spent and results measured.
- The option to scale hours up for a busy period, or pause with notice.
